Who gives a f*&k about an Oxford Comma? (2010-2013)
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Comma was a design-led gift shop (open between October 2010 and July 2013) stocking homewares, cards, books, prints, stationery, vintage, and more.

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Located at 247 Iffley Road, Oxford (next to the best pub in the world, The Magdalen Arms), Comma championed indie artists. The welcome wall was posca-penned by everyone’s favourite illustrator of pugs, Gemma Correll.


Like all good start-ups, Sally and David started ToDryFor from their kitchen table. As the business grew they decided they needed a physical base for the home of ToDryFor; instead of renting office space, the duo thought it might be nice to get to know people in the local area, so the shop was born.

Why the name Comma? As Vampire Weekend suggested, does anyone actually care for this outdated and rather pedantic grammar rule? Ummm … yes, actually. Sally used to work at Oxford University Press and the importance of the comma was hammered home when it was pointed out in her interview that her CV was perfect apart from missing the all-important punctuation mark!

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Comma closed when Sally and David decided they needed to move back up north to Yorkshire to be closer to family. Sad times, (but happy times as well living in God’s own county).

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Do you have fond memories of visiting the shop? Why not mooch around the Comma gallery below?