Sally Emery
FREELANCE COPYWRITER / PROOFREADER

Over 20 years’ marketing experience across public, private, and charity sectors.

Beginning her career in book production, focusing on proofing and layout, Sally then went on to hone her copywriting skills at the WHSmith head office and at Oxford University Press, constructing marketing material for the Oxford English Dictionary (where spelling mistakes would not be tolerated).

Sally then orchestrated the marketing and PR campaign for the redevelopment of Oxford City Centre before launching her own successful retail business.

  • COPYWRITING

    COPYWRITING

    Writing good copy is a skill. It has to be clear, concise, grammatically correct and engaging. Most importantly, your content needs to convey the appropriate tone. Sally has experience writing copy for a range of different audiences across multiple mediums; she is as adept at writing a fun website product description as she is an in-depth business report.

  • PROOFREADING

    PROOFREADING

    Sally started her career proofing everything from Mills and Boon novels to autobiography indexes. Along the way she has had to ensure all online content and promotional materials are error-free and consistent with various house styles. Sally is a member of the Chartered Institute of Editing and Proofreading (CIEP), formerly the Society for Editors and Proofreaders (SfEP).

  • BRANDING

    BRANDING

    Sally launched her own successful retail business in 2008. With over 10 years’ experience of writing her own copy, preparing marketing material, liaising with journalists, and updating websites and perfecting her SEO skills, she can help with all aspects of brand awareness and promotion.

 Services:

Basic proofreading

Copywriting

Copyediting / Proofediting

Start-up help

Branding/Design

Website building

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